Content creation is the process of identifying a new topic you want to write about, deciding which form you want the content to take, formalizing your strategy (keyword or otherwise), and then actually producing it.
In other words, a content creator is someone who is responsible for the contribution of information to any media and most especially to digital media.
They usually target a specific end-user/audience in specific contexts. A content creator can contribute any of the following: blog, news, image, video, audio, email, social updates and other related content.
Before you can create compelling, high-converting,come-back-for-more content, you’ll need to understand all there is to know about the role of a content creator.
content creation, as an activity, an art form and a professional pursuit, is a niche that requires a mixture of right-brained and left-brained activities — in other words, you’ll need to be organized and creative, analytical and associative, disciplined and diverse.
Read that again, you’ll need to be organized and creative, analytical and associative, disciplined and diverse.
The key values to being a content creator: You must be organized, creative, analytical, disciplined and diverse.
How to create quality contents
- Research Good Content
Your content ideas will determine whether your content will turn out great or forgettable.
When you develop the right content idea, your audience will literally devour it and help spread it for you. To get the right content ideas, you can check your competitors’ sites to see what type of content is working for them.
- Read widely and deeply
It may seem like it’s a good idea to get deep into your own niche and industry — and, to a certain extent, that’s true. But why not go for breadth and depth, where you can?
Content creators understand that the creative process takes time and ideas are not confined to only one space. They’ll indulge multiple spheres of information and use the cross-pollination of ideas to help them look at a piece of content in a whole new way.
So read widely and deeply dear friends. This, cannot be overemphasized.
- Write often— no matter what form of content
Building a consistent writing habit is a key to success. Successful content creators will need it to begin any endeavor, so it’s best to write frequently and consistently to build that writing muscle.
- Make your writing more accessible and simple.
That’s as simple as that. Make your writing accessible and simple or easy to understand.
- Stay hungry, stay curious —the secret to content development
The secret to content development is to be able to bring in a mix of tools and a variety of sources for insights into what audiences are looking for next.
Content creators understand that content is only relevant and useful if it fulfill a need, resonates with an audience or finds an outlet.
So how do you go about developing successful content? You’ll have to make content development a habit.
Now, take a second and answer these questions
- Do you all have chosen niches already? If yes, list them.
2.If I ask you, why did you choose these niches?
What is the best niche when doing content creation?
I think the best answer to this will largely depend on your own interests.What topics or content do you specialize in or have particular interests in? This will greatly help in determining the best niche to work on for you and content creation will be easier. Same goes if you are a business, depending on the niche of your own business then that will be the ideal niche type you should stick with content creation. So if you are a retail company, your ideal niche for content to produce should also be in fashion or retail.
On the other hand, if you are a freelancer who wishes to to write content for clients, the same still applies. Choose which niche interests you and where you can consider yourself an expert or the very least have considerable knowledge about. Otherwise the quality of your content might suffer if you create content about something you are clueless about.
On the other side of freelancing, we would have a class about it very soon. Explain freelancing, how to pitch clients and how to create contents that will pay your bills.
Written by Isaac Adedeji