Writing articles that sell takes a lot of strategic steps. In fact, I’ve got 5 strategic steps that will help you write articles rank well and boost conversions.
1. Choose a timely, relevant, and interesting topic
The most important aspect of writing a solid article is the topic. You can do everything else right and still not sell anything if there’s no market and if no one cares about your topic.
No matter how well the article is written and researched, there’s likely no one who wants to read about 18th-century bookbinding.
If you don’t immediately catch their attention, you’ve already lost them. The majority of people, 8 out of 10 to be precise, read only the headline. If they lose interest, they’re gone.
Any topic that you choose to write about should be timely, relevant, and interesting. And those aren’t the same things.
- Timely: When an article is timely, it has newsworthiness. This means that it is applicable to the current conversation.
- Relevant: When a topic is relevant, it means that it will add value to your audience. If your audience includes people who are interested in 18th-century bookbinding, don’t write about plumbing. They won’t read it and they won’t share it.
- Interesting: Your article should be interesting. Need I say more? To make a topic interesting, you want to add new information or take a unique stance. Don’t just repeat the same old information
2. Find your keywords
If you’ve worked online in the last five years, you’ve likely heard all about keywords. Keywords are how people find the articles that they’re interested in.
When you perform a Google search (even if it’s just to find out when Taylor Swift’s birthday is) you’re using keywords. Google takes your keywords and then crawls the Internet to find articles that contain those words. When the search is complete, Google returns articles, videos, music, photos, and information to you.
Taylor Swift’s birthday is in December if you were curious.😅
On the other side of things, content marketers, advertisers, and writers find their audiences by filling their content with relevant keywords.
Using keywords is also known as “Search Engine Optimization” or SEO.
There are many ways to discover which keywords to use, including using a tool called Buzzsumo.
The more specific the topic and the keywords, the more likely you are to rank on Google and to create an article that sells.
3. Read what your competitors say
If you don’t know what people are talking about, how can you write something that will interest them? If you’ve started a blog for fun and to write about what you want to write about, go right ahead.
But, if you’ve started your blog or business to make money, you need to be concerned about what your competitors are saying. The easiest way to do that is to plug the keywords into Google and see what comes back.
Your competitors are those that rank in the top 10 results on Google. You want to know everything about them.
Knowing who they are is important, but let’s take it a step further. You need to read the articles they wrote and analyze them.
- What keywords do they use?
- What images do they use?
- What links do they include?
- How many shares do they have?
- And on which social media sites?
- How many words do the articles contain?
- Are people commenting?
Once you’ve identified these aspects, then you’re almost ready to begin writing. Almost.
4. Offer a solution to a problem
Why do you use Google? It’s likely to solve a problem or find an answer to a question you’re asking. We use Google to learn how to change our windshield wiper blades, make a perfect cherry pie, and pretty much everything else. Other than cat videos, the Internet is the place to find solutions and answers. When you create content, think about the problems that your readers are facing.
How can you help them?
If your content solves a problem for your readers, they’re more likely to share it, buy your product, and become a loyal customer.
Keep It Simple Stupid. It’s a mantra that applies to so many aspects of life.
When writing articles that sell, you want to write plainly. Make it easy to read and scannable.
Plain, easy-to-read writing has simple sentences, straightforward wording, and one idea per sentence.
If you’re not sure how easy-to-read your writing is, you can run it through a reading-level assessor.
Most reading-level tests will base the score off of the Flesch-Kincaid scale and give you a grade level. The lower the reading level, the simpler the content.
Simple content is easy to read and will attract more readers.
Content is king. If you’ve started a business, created a new product, or are just writing for a blog, you need content.
And you don’t just need content — you need great content that will sell.